ABOUT US

We pride ourselves in being unconventional.

about the rd innovations technology company
our mission for software in the automotive industry

OUR MISSION

To create products that solve problems, serve communities and shape the future.

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CULTURE

WE ARE FAMILY
Our people are our family. We support each other, we love each other, and we push each other to be better versions of ourselves every day.
HIGH STANDARDS
Customer expectations are high and always rising. One of the ways we continually exceed customer expectations is by holding the highest standards for product design and development.
SERVICE MENTALITY
Everything we build is meant to serve some one else, the end user. Whether our end user is a customer or a team member, our goal is to make sure our technology serves them at the highest level possible.
THINK BIG
Thinking small is not an option for our team. Our goals are huge and our products are complex. We cannot build revolutionary products if we don’t think about revolutionary products.
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LEADERSHIP

Devon Phillips

Devon Phillips

CEO
Clayton Dorrity

Clayton Dorrity

Garrett Dewbre

Garrett Dewbre

Jayton Jones

Jayton Jones

COO
Drew Thornton

Drew Thornton

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OUR STORY

Our CEO previously owned a vehicle merchandising company that was responsible for capturing photos of vehicles and displaying those photos on automotive websites.

One spring day, he and a few friends were experimenting with a mobile virtual reality headset when they had an idea: What if you could use virtual reality technology to shop for cars online?

jayton jones shooting virtual reality cars for reagor dykes at rd innovations

In April of 2016, a team was assembled under the name Difyn to begin building the virtual car shopping experience they had envisioned.

After several months of development, the team completed a minimum viable product and began servicing dealerships with their technology.

RD Innovations competing at the Texas Tech Innovation Hub iLaunch Competition

In June of 2017, Difyn was acquired by the Reagor Dykes Auto Group—the fastest growing privately held auto group in North America.

This led to the founding of RD Innovations that same month.

Bart Reagor and RD Innovations

Today, thousands of online car shoppers engage with our virtual shopping experience every day, and we're working closely with the Reagor Dykes Auto Group on revolutionary projects.

We look forward to continuing to push boundaries every single day. Pushing the boundaries of our products, pushing the boundaries of our personal comfort zones, and pushing automotive boundaries with the Reagor Dykes Auto Group.